Blogpost 2 - Content marketing tools and techniques

Monday

Monday is a project management software tool used to create, track, and collaborate across multiple workflows. According to the Daily Egg (2022) content creators can benefit from its adaptability, scalability, reasonable price tag, and diverse feature set. It offers project views for all tastes, built-in time tracking, customisable templates and automation, syncs up with forty plus other tools and best of all is simple to use. Although there are comparable tools, such as Trello and Asana, Monday performs best for uniting sales with project management (Monday, 2022.)

Yoast

Yoast is currently the most popular feature-rich SEO plugin for WordPress. It analyses and provides valuable data on a site’s content. With this best-practice information content, creators can evaluate how to improve and leverage their content to enhance ranking on search engines (Yung, 2020.) Insights include readability, editing meta descriptions, internal link counter, keyword research in headings and image alt tags. Yoast performs both important and advanced SEO tasks easily and for free (Yoast, 2022.) It’s a superb tool as a starting point for new businesses and websites to increase search engine visibility. Rank Math is a comparable tool with, however, a steeper learning curve (Claire Paniccia, n.d.).

SharpSpring

SharpSpring is a revenue growth marketing platform that helps businesses and agencies automate their marketing and sales process throughout the buyer’s funnel. From generating leads, guiding conversions and increasing ROI. It integrates with many other Apps, for example, connecting a Google Ads account with SharpSpring provides valuable keyword data produced from advertising clicks (SharpSpring, 2022.)

For content creators, this information shapes tactics and strategies for producing high-quality content which can then be automated for buyers throughout their buying journey over email, social media, blogs, Ads, CRM and many more. HubSpot Marketing Hub is a comparable software however, according to G2.com (n.d.) SharpSpring is “easier to set up and administer.”

A/B testing

A/B testing is a technique of weighing up two different options of the same webpage, Ad or landing page, with the purpose of analysing which performs better with a buyer persona. It works for both paid and organic content. The different elements which are tested might be the call-to-action, image, video, headlines, subheadings, text and page layout. Determining which version incites more engagement and conversions is an excellent method to understand your audience’s preferences in order to produce more valuable content and improve user experience (Freshworks, n.d.). Comparable.  techniques are surveys and polls; however, it pays to be wary when deducing conclusions from anecdotal evidence (IronLinxs, 2021).

Content repurposing

This cost-effective technique means taking one piece of content and recycling it across multiple platforms and mediums. Ideally, it helps to create content with this purpose top of mind so it can be easily reused with small edits and reformatted for a variety of outputs. For example, turning a podcast into a blog post. The advantage of doing this is a more focused effort on producing one high-quality asset versus dividing time over multiple platforms. The alternative, creating a unique piece of content for each platform is incredibly time-consuming and not the most practical use of time (Sailer, n.d.).